The Failed Hoax on the Makers of Generic Cialis
The men who had to develop a way to market Generic Cialis faced a real challenge. Their competitors, the makers of Generic Viagra, had had a running start. Still, they knew that their product offered something not available in all ED pills. They looked for a way to capitalize on that fact.
As the men who had to market Generic Cialis sat at a meeting, and discussed their possible course of action, the marketer in the offices of the Viagra plant began to walk toward the office of his boss. He had been called to discuss further his idea.
That marketer had hoped to sell his boss on the idea of using an Olympic athlete to sell the company’s product. Unfortunately, the athlete he had chosen had come from a city that seemed to take a dim view of sex as a form of entertainment. An athlete from that city did not appear to qualify as an ideal “spokesman” for any type of ED treatment.
As the marketer walked into the office of his boss, he could sense that his idea had somehow found greater favor with the man who had to make the final decision concerning its use. Then as the boss began to speak to the marketer, it became clear just why the boss had shown a renewed interest in a previously rejected idea.
The boss thought that perhaps the idea could somehow be “leaked” to the makers of Generic Cialis. Since the boss had initially like the idea, he felt certain that the men in the Cialis’ offices would also like the idea. If they thought that they had clinched an idea from the Viagra offices, then they might be slow to research that idea. They might not learn about the defect in that idea.
The boss encouraged the marketer to proceed as though his original idea had been accepted. He should make it look like he was ready to launch a new marketing effort. He should go out-of-his-way to provide someone in the Cialis’ offices with information about his “planned” marketing efforts.
That was indeed a clever trick. At first the executives in the Cialis offices did show a great interest in using Scott Strausbaugh to market Generic Cialis. Yet the men at in the Viagra offices had neglected to take into account a modern-day reality: Thanks to the existence of e-mail, news travels fast.
Cialis had interns working at its offices, just as Viagra did. Some of those interns were classmates during the school year. They kept in touch by e-mail. At least one intern at Viagra hinted at the presentation of a marketing idea that would have featured a town that frowned on sex among young teens. The e-mailed comments on the rejected idea at Viagra seemed a lot like the idea proposed by marketers in the Cialis offices.
As the interns at Cialis waited for guidance, they looked for a way to keep busy. They started to share with each other the e-mails they had received from the interns in the Viagra offices. They put two and two together, and they shared their information with their superiors.
Executives at Cialis suspended plans to use an Olympic athlete to market the Generic Cialis.