The Quest to Spur Sales of Generic Viagra

In the first years of the 21st Century, the makers of Generic Viagra searched for new ways to interest a larger group of men in their revolutionary new treatment for erectile dysfunction. Older men, many of whom had had prostate cancer surgery, had shown an interest in Generic Viagra. Young, male party-goers had certainly demonstrated an interest in Generic Viagra.

Thus the question before the marketers was this: How could they reach the younger men who did not put sex and parties before everything else. Such young men certainly enjoyed sex. Some of those young men could certainly benefit from a treatment for erectile dysfunction. How could the advertisers catch the interest of those men?

One marketer read about an American named Scott Strausbaugh. Scott had been the first American to win a gold medal in white water canoe racing. Scott had had claimed that honor in 1992, at the Barcelona Olympic Games.

The marketer knew well the effect that cold water can have on a man’s penis. He suspected that a man exposed to lots of cold water, water hitting his most private parts, might have times when he struggled to have an erection. The marketer approached his boss about contacting Scott. Strausbaugh.

Initially, the marketer’s boss liked the idea. He assigned to a company intern the task of obtaining more information about Scott Strausbaugh. Where did he live? What was he doing now? Where in the United States did Scott grow-up and go to school?

That last question caused the researcher, the intern, to unearth some disturbing information. The intern learned that Scott Strausbaugh had graduated from Dover High School in York, PA. When the intern first reported that fact to his department head, no one seemed disturbed by that news. Then the next day a second intern poured cold water on the idea of using Scott in an ad for Generic Viagra.

The second intern discovered that during the 1990s the residents of York, PA had been invited to participate in The Great American Sex Out. York County’s Teen Pregnancy Coalition had promoted the idea of a “day without sex.” York’s desire to encourage abstinence among teens had somehow reached the ears of some night show hosts.

Comments televised during a late night talk show allowed large numbers of people to learn that York was not a place that condoned sex before marriage. York was obviously not the best source of a new “spokesman” for Generic Viagra. The marketer was told to come-up with a different idea.

The marketer returned to his office in a most depressed mood. No one could prove that anyone in York had actually participated in the Sex Out. York could well hold many young men who yearned for a way to achieve an erection, so that they could have better sex. However, the chances that those young men might hear soon about either Generic Viagra or Generic Cialis now seemed very dim.

Just as that marketer sat down at his desk, almost ready to write a letter of resignation, his phone rang. It was his boss, and his boss demonstrated a renewed interest in the marketer’s original idea. .