Sales for Generic Viagra

Two young men, Rodney Burns and Larry Bruce, shared a cubicle in the Cialis' offices. They had been hired to think-up new sales tactics, outstanding ways to bring-in more sales for Generic Cialis. Now that the company had noted a slight slump in the sales for Generic Viagra, Burns and Bruce had felt a bit less pressure from their supervisor.

Burns and Bruce had chosen to examine some information about a local hang gliding center. Burns shared a section of one cardboard circular. He kept his voice low as he read these words: "Imagine spending a fun afternoon soaring from our 25 ft. flying slopes on a beautiful Southern California beach near L.A. airport."

"That sounds exciting," said Burns. "How many flights can you take during one lesson?"

"Let's see," said Bruce, reading further down on the long, cardboard sheet. "Here it says, 'During your first lesson you'll receive as many as 10 flights.'

"Suddenly Burns said, "We better get to work; our boss just stepped from his office."

Bruce slipped the materials on hang gliding under a pile of papers on his desk. Unfortunately, he didn't choose the right papers. The "boss" arrived at Bruce's desk and asked, "Can I take these?" He then put his hand on the very pile of papers that hid the hang gliding materials.

The hang gliding brochure fell on the floor. Bruce and Burns held their breaths as their boss examined the unexpected literature. They resumed breathing when he said this: "I wish I could find a way to get the words 'Generic Cialis' printed on these sails."

"Why do you say that?" asked Burns, faking a lack of familiarity with what had slipped off of his desk.

"Why that would make a great ad," said his boss. "It would target men, since a majority of hang gliders are male."

"Well you know boss," said Bruce. "We would be willing to get dimensions for that sail. Then you could estimate the cost for getting an ad printed on such a sail."

"OK," said the man who had just stepped from his office. "I will arrange for you two to get some company money, so that you can go to this Center. Take a test flight, and then measure the size of one of these sails. Try to figure out what sort of material is used to make one of those sails."

The "boss" paused a minute before returning to his office. "Just one word of caution," he said. "Do not say why you are measuring the sail. We do not want the Center to realize that they could make money from those sails. They might contact the marketers of Generic Viagra."

That weekend Bruce and Burns drove up to the Hang Gliding Center. They took far more than a single test flight. They each took ten flights. Then they began to measure the sails on each of the two gliders that they had used.

The following weekend two other young men arrived at the Center. They too enjoyed 10 flights each. They too measured the sails on each of their gliders.

Bruce and Burns had maintained silence, just as their boss had instructed them. Their boss, however, had been a bit too free with his information. The executives in the Viagra offices heard about the advertising scheme dreamed-up in the Cialis offices.

Six months later two of the Center's hang gliders bore a three word phrase. The words on one sail said, "Buy Generic Cialis." The phrase on the second sail was this: "Buy Generic Viagra."