Envisioning A Long-Lasting Ad For Generic Viagra

Richard Flores re-read the article in the Business section of Friday's LA Times. It was about a sign in downtown Los Angeles. That neon sign contained a glowing Felix the cat and the word Felix. It drew visitors to a downtown Chevrolet dealership.

The Mayor and others in the City government had wanted to take down that sign. They had wanted to redevelop that section of Los Angeles. Now, however, that sign had been declared a cultural landmark. Someone had said that it was like a 20th Century totem pole.

Richard looked again at his calendar. Well, he said, I guess that this Friday the 13th was not a lucky day for the Mayor, but it was a lucky day for Felix. Felix was the name of the man who owned the dealership with the historic sign.

As a member of the marketing department in the Viagra offices, Richard felt that he could learn something from that Felix sign. Perhaps he could think of a way to make a long-lasting ad for Generic Viagra. He wanted to create such an ad before his competing company decided to raise a special ad for Generic Cialis.

Richard then remembered that he had promised to take his son to the library at UCLA. Richard put down his paper and headed for his car. He did not think anymore about the desirable Generic Viagra ad or the unwanted Generic Cialis ad.

Then while on the UCLA campus, Richard got one of the campus papers. An article in that paper mentioned some sort of fraternity contest. The contest winner had put two items in a Christmas stocking-a bottle of ED pills and a tape measure.

That article allowed Richard to think-up the perfect modern-day sign. He thought about arranging for one of those signs that changes from minute to minute. Richard envisioned a sign that showed a bottle of Generic Viagra one minute and a ruler or tape measure the next minute.

Richard sensed that such a sign would be roughly equivalent to the neon sign that had gone up in the early part of the 20th Century. He could see that such a sign might one day be considered a cultural landmark. Preservation of such a sign would then preserve the ad for ED pills sold under the name Viagra. Richard did not wait for Monday morning to come around before launching on his plan. He started on Saturday morning looking for a contractor to handle the making of his envisioned sign. Richard was in a hurry to raise that sign, because he did not want the public to see a sign for Generic Cialis before his own company had captured public interest with its sign.

Four months later drivers on Sepulveda Boulevard passed an interesting sign. The drivers would look up to see a bottle of ED pills, and then the sign with the pills would disappear. It would be replaced with the depiction of a simple ruler.

A number of young male drivers laughed heartily at that sign.